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IBM M2020-248

M2020-248

Exam Code: M2020-248

Exam Name: IBM Cognos Midmarket Foundational Sales Mastery Test v1

Updated: Aug 06, 2026

Q & A: 45 Questions and Answers

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About IBM M2020-248 Exam

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IBM M2020-248 Exam Syllabus Topics:

SectionObjectives
IBM Software Group (SWG) Sales Mastery Skills- Solution selling methodology
  • 1. Mapping solutions to business needs
    • 2. Identifying customer pain points
      - Sales process alignment
      • 1. Pipeline progression concepts
        • 2. Opportunity qualification basics
          IBM Cognos Midmarket Sales Fundamentals- Sales positioning and value messaging
          • 1. Competitive differentiation basics
            • 2. Business value articulation
              - Cognos product positioning for midmarket
              • 1. Core IBM Cognos capabilities overview
                • 2. Target customer segments and use cases
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