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Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
Certification Path
This PDT-101 exam is requisite to Salesforce Certified Pardot Specialist Certification
How much PDT-101 Exam Cost
The price of the PDT-101 exam is $200 USD.
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Salesforce Pardot for Digital Marketers PDT-101 Exam
Salesforce Pardot for Digital Marketers PDT-101 Exam is related to Salesforce Certified Pardot Specialist Certification. This exam measures the Candidate knowledge and ability in how to effectively design, build, implement Marketing Workflows and Pardot-Generated Report to make Data-driven decisions. Digital Marketers, Email Marketers, and IT Managers usually hold or pursue this certification and you can expect the same job role after completion of this certification.
Salesforce PDT-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Forms and Landing Pages | - Landing page optimization - Form creation and conversion tracking |
| Topic 2: Lead Management | - Scoring and grading models - Lead lifecycle and qualification |
| Topic 3: Automation and Engagement | - Automation rules and segmentation rules - Engagement Studio programs |
| Topic 4: Pardot Fundamentals | - Pardot (Account Engagement) product architecture overview - Core concepts of marketing automation |
| Topic 5: Reporting and Analytics | - Campaign reporting - ROI and performance tracking |
| Topic 6: Email Marketing | - Segmentation and personalization - Email creation and delivery |
| Topic 7: Integration and Data Management | - Salesforce CRM integration - Data sync and governance |
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