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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting & Optimization | 15% | - Site Hits and Inventory reports - Performance analysis and optimization - Audience profile and discovery reports |
| Topic 2: Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - Mobile SDK integration - Server-to-server integration - BlueKai Core Tag deployment |
| Topic 3: Data Strategy and Scoping | 20% | - Define DMP use cases - Data scoping and collection policies - Compliance and privacy requirements |
| Topic 4: Audience Creation & Management | 20% | - Audience activation and delivery - Classification and taxonomy setup - Build and configure audience segments |
| Topic 5: Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Offline match integration - Oracle ID Graph concepts |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?
A) Exact | Referrer
B) Path | Page
C) Phint | URL
D) Encoded | Direct
E) Sub-Domain | Complete
2. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?
A) Configure custom parameters to deliver data to the media execution partner
B) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
C) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
D) Create a Dynamic Synchronous container to support the transfer of data.
E) Manually enter the pixel required for sending campaign data to the partner.
3. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?
A) That the appropriate macros were added to the pixel URL.
B) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
C) That the iFrame tag type was selected in the container tool.
D) That the production side web server is capable of retrieving HTTP requests.
4. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?
A) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
B) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
C) Submit Taxonomy Maintenance requests to My Oracle Support.
D) Use Taxonomy Management in the Partner User Interface.
5. Which of the following is an example of deterministic matching of identities?
A) Making an ID match based on operating system
B) Making an ID match based on browser type
C) Making an ID match based on IP address
D) Making an ID match based on device type
E) Making an ID match based on an email address used to log into multiple devices
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: E | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: E |



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