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Adobe AD0-E608

AD0-E608

Exam Code: AD0-E608

Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional

Updated: Aug 27, 2026

Q & A: 132 Questions and Answers

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Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Distribution12%- Curate fields available in a particular report or dashboard
  • 1. Customize dashboards
  • 2. Manage report components
- Schedule and share reports with key stakeholders
  • 1. Share projects securely
  • 2. Configure report scheduling
- Organize projects in a logical manner
  • 1. Maintain reporting consistency
  • 2. Structure workspace projects
Topic 2: Data Analysis26%- Choose correct components for analysis
  • 1. Use attribution models
  • 2. Select dimensions and metrics
- Evaluate audiences to share with other AEP tools
  • 1. Create audience segments
  • 2. Activate audiences
- Perform exploratory analysis and interpret results to provide insights
  • 1. Interpret business trends
  • 2. Analyze customer journeys
Topic 3: Reporting32%- Determine appropriate visualizations or tables to address business questions
  • 1. Select visualization types
  • 2. Configure reporting tables
- Determine how to use and apply date ranges
  • 1. Apply rolling date ranges
  • 2. Compare reporting periods
- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Understand identity stitching
  • 2. Choose suitable data views
Topic 4: Components30%- Translate business questions into relevant components
  • 1. Build filters and segments
  • 2. Create calculated metrics
- Build non-admin components to address business questions
  • 1. Create derived fields
  • 2. Customize workspace components
- Create a subset of data using appropriate components and filters
  • 1. Apply filters to datasets
  • 2. Use dimensions and metrics

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. What should be configured to ensure that only relevant data fields are visible in a shared report?
Response:

A) Field Permission Manager
B) Data Field Curation
C) Custom Metric Builder
D) Data Privacy Rules


2. Your team launched a multi-channel marketing campaign and requested a report tracking customer journeys. After reviewing the report, you notice that only email engagement data is displayed. After troubleshooting, you discover that identity stitching was not enabled. What should be your next step?
Response:

A) Add a new campaign view for tracking all channels.
B) Create a calculated metric for customer journeys.
C) Apply segment filters for other channels.
D) Enable identity stitching across data views and refresh the report.


3. Which key metric should be monitored when evaluating a marketing campaign's success in driving website traffic?
Response:

A) Page Views
B) Profile Data Access
C) Campaign Sync Logs
D) Data Retention Rate


4. Which field must be defined when configuring a data view for multi-channel reporting?
Response:

A) Data Refresh Interval
B) Identity Field
C) Campaign Activation Date
D) Metric Calculation Rule


5. An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:

A) Flowchart Visualization
B) Summary Number
C) Text
D) Summary Change


Solutions:

Question # 1
Answer: B
Question # 2
Answer: D
Question # 3
Answer: A
Question # 4
Answer: B
Question # 5
Answer: B

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