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Salesforce EEB-101

EEB-101

Exam Code: EEB-101

Exam Name: Essentials for Marketing Cloud Email Marketers

Updated: Aug 01, 2026

Q & A: 157 Questions and Answers

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About Salesforce EEB-101 Exam

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Salesforce EEB-101 Exam Syllabus Topics:

SectionWeightObjectives
Email Marketing Best Practices10%- Design effective email campaigns
  • 1. Email deliverability techniques
  • 2. Evaluate email marketing elements for effectiveness
  • 3. Subscriber acquisition and retention methods
Marketing Automation26%- Automate email campaigns
  • 1. Build journeys using Journey Builder
  • 2. Recommend appropriate automation solutions
  • 3. Build automation using Automation Studio
Content Creation and Delivery24%- Build and customize email content
  • 1. Organize and manage email assets
  • 2. Configure send settings and manage campaign content
  • 3. Use Marketing Cloud tools for email preparation
Subscriber and Data Management26%- Manage subscriber and data processes
  • 1. Import data into Marketing Cloud
  • 2. Configure segmentation tools and troubleshoot preferences
  • 3. Set up data extensions
Insights and Analytics14%- Analyze email metrics
  • 1. Describe steps to analyze performance results
  • 2. Explain available email campaign metrics

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A) Use a Filter Activity in Automation Studio.
B) Configure the Send Activity to automate the refresh.
C) Activate Journey Builder to refresh the data extension.


2. Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Remove role="presentation" from layout tables to support assistive technologies.
B) Increase the font size (over 16pt) to make the content easier to read.
C) Reduce line spacing to fit more content on the screen and reduce scrolling.


3. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?

A) Bounced contacts from previous sends
B) DoNotTtad preferences
C) Suppressed contacts from contact deletion


4. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Analytics Dashboard
B) Email Analytics Tile
C) Journey History


5. Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

A) Einstein Engagement Frequency
B) Einstein Engagement Scoring
C) Einstein Messaging Insights


Solutions:

Question # 1
Answer: A
Question # 2
Answer: B
Question # 3
Answer: A
Question # 4
Answer: A
Question # 5
Answer: B

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