Google adwords-reporting

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

A) Maximizing conversions of your website
B) Driving valuable traffic
C) Decreasing unnecessary costs
D) Increasing web revenue

2. You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A) Filter out unqualified clicks
B) Include deals and benefits
C) Define a clear call-to-action
D) Relate ads to their landing pages

3. You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?

A) Google AdWords Editor
B) Google Conversion Tracking
C) Google Analytics
D) Google Sponsored Listing

4. You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?

A) AdWords Editor
B) Keyword Tool Supercharger
C) Google Analytics
D) Keyword Tool

5. You are examining the Visitor information for your website. What is the purpose of visitor loyalty?

A) Visitor loyalty reveals statistics about repeat visitors, recent visitors, length of visits, and depth of visits.
B) Visitor loyalty reveals statistics about visitors who have visited your site before.
C) Visitor loyalty reveals statistics about visitors who have completed a conversion in the past and have returned to your site.
D) Visitor loyalty reveals statistics about visitors who have purchased from you in the past and have returned to the site to purchase again.

Solutions: