Google adwords-reporting

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?

A) Google AdWords Editor
B) Google Conversion Tracking
C) Google Analytics
D) Google Sponsored Listing

2. How is an ad's Clickthrough rate calculated?

A) It's the total number of clicks an ad receives from the Google Content Network.
B) It's the number of clicks an ad receives divided by the cost of each click.
C) It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
D) It's the number of clicks an ad receives divided by the number of impressions.

3. You are a Google AdWords consultant for a client who sells sunglasses online. You've configured conversion tracking for your client and are explaining the concept of conversions to your client. There are two types of conversions that you need to explain to your client. What are the two types of conversions that Google AdWords offers?

A) One-per-click conversions and many-per-click conversions
B) Lead conversions and Sale conversions
C) Cost-per-conversion and click-per-conversion
D) 30-day conversions and Post-30-day conversions

4. Which of the following reports shows how many people saw the Google AdWords ad?

A) Keyword performance report
B) Reach and Frequency report
C) Search query report
D) Comparison View report

5. You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics?

A) Leads
B) View of a key page
C) Sign-ups
D) Other

Solutions: