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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following matches eliminates the searched phrases?

A) Exact match
B) Broad match
C) Negative match
D) Phrase match

2. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
B) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
C) Jerry can do this through Google AdWords editor and the Campaign Manager.
D) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.

3. Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

A) Ivan must create a Geographic Performance Report in his account.
B) Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
C) Ivan must create an IP Address report, and then resolve the IP addresses to locations.
D) Unless Ivan creates a location targeting ad, he won't see this information.

4. Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?

A) Phrase match keyword targeting
B) Exact match keyword targeting
C) Negative match keyword targeting
D) Broad match keyword targeting

5. You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the Google Network?

A) The ad must be prepaid for thirty days.
B) The ad must be reviewed and approved.
C) The ad must be opted into the Google Network.
D) The ad must meet the partner requirements.

Solutions: