IBM 00M-645

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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. What is the purpose of scorecarding in IBM Cognos BI?

A) To compare metric values to a benchmark or target.
B) To enable collaboration between users and communities.
C) To provide guided exploration across multiple dimensions of information.
D) To identify the impacts of scenarios across different areas of the business.

2. What is NOT a specific need that marketing teams have for IBM Cognos BI?

A) To know the effectiveness of their campaigns.
B) To analyze and allocate marketing resources across channels.
C) To design and automate demand generation campaigns.
D) To gain visibility into the sales pipeline on opportunities created through demand generation.

3. An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?

A) Cognos allows organizations to select the appropriate roles that match their user behaviors.
B) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
C) Cognos was designed to take information from multiple applications and pull it together into a single platform.
D) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.

4. Which type of analysis in IBM Cognos BI is sufficient for most users and should be introduced into every deal to sell more seats?

A) Slice-and-dice and trending
B) Analytical reporting and drilling
C) Statistics and predictive analytics
D) Scenario modeling

5. An IT department develops a report on a weekly basis and sends the link out to stakeholders. From that link, the stakeholders can select prompts and filters to drill down to the information that is relevant to them.
Which type of report in IBM Cognos BI best fits this description?

A) Production report
B) Transactional report
C) Ad hoc report
D) Managed report

Solutions: