Salesforce MCE-Admn-201

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?

A) Subscriber ID
B) Unique Contact email address
C) Primary key
D) Unique Contact Identifier

2. Which two statements are correct about Send Logging?
Choose 2answers

A) AMP script can be used to pull data from Send Logs for use within emails.
B) A business unit can support up to three Send Logs.
C) Send Log data extensions are archived automatically based on retention settings.
D) SQL Query Activities can reference Send Logs in combination with system data views.

3. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A) Content Builder
B) Einstein Send Time Optimization
C) Einstein Email Recommendations
D) Audience Builder

4. Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7

A) Minimum Password Length, Password Complexity, Password History, Expiration Period
B) Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period
C) Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
D) Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions

5. As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

A) Use a web-safe font for text that closely matches the brand's custom font.
B) Edit an email's HTML to list the custom brand font in the style tag's font-family property.
C) Build an email using multiple images, with all text saved in the brand font.
D) Build an email as one image, with all text saved in the brand font.

Solutions: