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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
B) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
C) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
D) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
E) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.

2. You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?

A) Timer Event
B) Data Switch
C) Conditional Branchlet
D) Stage Gate
E) Entry Tracking Variable

3. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?

A) You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.
B) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
C) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
D) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.

4. Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

A) <dynamicregion>
B) <td>
C) <div>
D) <br>

5. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A) <document="${//all content/. . /acme_marquee.htm}">
B) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
C) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
D) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">

Solutions: