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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Integration: Interact Connect | - Configure Interact Connect integration - Manage data synchronization - Describe Data Gateway setup |
| Topic 2: Responsys Data Model | - Manage contact lists, supplemental tables, profile extension tables - Create filters, segment groups, seed groups - Describe Responsys data model |
| Topic 3: Initial Configuration & Deliverability | - Manage bounce processing, spam feedback loops - Configure domain branding and delegation - Perform IP warm-up and ramp-up - Set global account and deliverability settings |
| Topic 4: Campaigns and Forms | - Configure conversion and tracking - Create and deploy marketing campaigns - Build and manage web/mobile forms |
| Topic 5: Account Administration | - Manage user roles and permissions - Configure security and compliance settings - Monitor account usage and health |
| Topic 6: Programs | - Design multi-step automation programs - Monitor and optimize program performance - Configure triggers, rules, and actions |
| Topic 7: Multi-Channel Campaigns | - Manage cross-channel consistency - Set up email, SMS, and push campaigns - Configure subscription management |
| Topic 8: Responsys Personalization Language (RPL) | - Debug RPL syntax and logic - Write basic RPL expressions - Implement dynamic content |
| Topic 9: Reporting and Analytics | - Analyze campaign performance metrics - Create custom reports - Access standard reports and dashboards |
| Topic 10: Creating and Managing Content | - Use assets and templates - Build responsive email and mobile content - Implement personalization with RPL |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Question #1
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
A. Click the Preview button, which has the eye icon on it.
B. Click the Render button.
C. Select Workbook > Test.
D. Click the Version Test button.
Question #2
You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
A. You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
B. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
C. In the SMS campaign message designer, enable conversion tracking.
D. In the SMS campaign message designer, you must enable link tracking for the campaign.
E. You mustpurchase Premium tracking in order to support link tracking in Responsys.
Question #3
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
A. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
B. In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
C. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
Question #4
You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?
A. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
B. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
C. The number of records in the supplemental table cannot exceed the total number of records in the profile list.
D. Youmust make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
Question #5
A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
A. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
B. Create an Import Supplemental Table job in Responsys for this file.
C. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
D. Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
Solutions:
| Question #1 Correct Answer: A | Question #2 Correct Answer: A,B,C,D | Question #3 Correct Answer: C | Question #4 Correct Answer: B | Question #5 Correct Answer: D |



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