Salesforce MCAE-Con-201

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A) Enable two-click unsubscribe in Marketing Cloud Account Engagement.
B) Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
C) Move the unsubscribe link to the header of the email instead of the footer.
D) Immediately send prospects the resubscribe email template.

2. LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A) The prospects were on a suppression list used on the operational list email send.
B) The prospects were set to "true" for opted out and set to "false" for do not email.
C) The prospects are opted out of the list used on the operational list email send.
D) The prospects were set to "false" for opted out and set to "true" for do not email.

3. LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A) Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
B) Manually rebuild any automations built in Account B in Account A.
C) Export existing custom field mappings to import desired fields into Account A.
D) Include prospect activity history from Account B in their prospect import if they want to retain it.

4. LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A) Create new content for the paid search ads that direct to the home page.
B) Place additional navigation on the LenoxSoft home page.
C) Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
D) Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

5. What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A) Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
B) The record that was last updated sets the field value for a synced prospect.
C) Only users with an Administrator user role will be able to change the prospect field value.
D) Only 200 records per day can be updated to overwrite the "Opted Out" field value.

Solutions: