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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Which are true about Custom Objects in Marketing Cloud Account Engagement

A) You can create and sync a custom object from any object in Salesforce
B) You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
C) You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
D) You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time

2. Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

A) Content Files
B) List Emails
C) Layout Templates
D) Landing Pages
E) Social Posts

3. LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A) The engagement with those assets happened before the fields were added to the page layouts.
B) The campaign is not a connected campaign so the data is not syncing.
C) The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
D) The data hasn't been refreshed in 24 hours so the values haven't been updated.

4. LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A) Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
B) Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
C) Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
D) Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

5. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A) Completion action and dynamic list
B) Segmentation rule and completion action
C) Automation rule and completion action
D) Dynamic list and automation rule

Solutions: